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“This season we created a print that represents the feeling of the collection, “the future is already here”. With that in mind, we worked a lot with the word renewal and found inspiration in the beauty of giving classic garments a new expression.” – Louise Lasson, Creative Director @Weekday

Loving this campaign and I have already got hold of some pieces! Weekday has always been one of my favorite places to shop, not only bevcause it´s a lot of great basic items and jeans that last forever, but also because you can find items that are not just your average joe, but makes your look a little bit more creative and edgy.